Once upon a time, pianori…

The name “PIANORI” is a tribute to their mother, of Italian origin, a symbol of their roots and their creativity.

After eight years of boutique sales, Florence decided to take over the brand alone, devoting herself exclusively to private sales through her showroom. A passionate self-taught artist, she has established herself in the ready-to-wear world thanks to her mastery of both style and sales.

" I create what I want to wear, combining classic and modern style that allows me to stay true to trends without giving in to overconsumption. Encouraging my clients towards a sustainable wardrobe and seeing their enthusiasm is the greatest satisfaction for me.

Since then, the PIANORI showroom has been a real success. In 2018, Florence decided to take on a new challenge by creating an e-shop , aiming to offer exclusive and accessible models everywhere. This digital shift has allowed the brand to remain at the forefront and reach a wider audience, always in search of unique pieces.

Noble Materials and Quality Manufacturing

PIANORI 's DNA is based on the use of noble raw materials, such as 100% cashmere , 100% linen and 100% cotton . The t-shirts, blouses, pants and dresses are made in France, while the jeans and jackets are made in Tunisia, guaranteeing impeccable quality. The 100% leather or haike (Berber blanket) bags, meanwhile, come from Moroccan craftsmanship, offering an authentic and exclusive touch.

PIANORI's collections are aimed at women of all generations, in Belgium and beyond, with a focus on quality, comfort, and timeless style. Word of mouth, a testament to trust and satisfaction, has enabled the brand to grow and build loyalty among an enthusiastic and demanding clientele.

A 7-Point Strategy

1. CRAFTMANSHIP
   Florence maintains complete control of the brand's identity, from its showroom to its website. PIANORI is a completely independent venture.

2. EXCLUSIVITY
   PIANORI's core values: fair price , comfort , and trend . Noble materials combined with a design renewed each season, with a perfect balance between high-end quality and reasonable price.

3. EXPERIENCE
   With over two decades of experience, Florence anticipates trends and offers pieces that are both modern and timeless. Customer loyalty is the best proof of this.

4. FOCUS E-SHOP
   The e-shop allows customers to easily find their favorite pieces. With online exclusives and continuous access to collections, private sales are reinventing themselves to be accessible at any time.

5. PRIORITY
   The priority is simple: meet the expectations of its clients with boundless creativity. Their satisfaction is the greatest reward.

6. SIZE
   The right size is essential. PIANORI offers oversized clothing to fit all body shapes, with an online size guide to help every customer find the perfect fit.

7. IDENTIFY
   Each PIANORI piece is distinguished by a small black bow , a discreet but recognizable symbol, a signature of the brand's elegance.

The Evolution of PIANORI

These factors have allowed PIANORI to grow in a competitive market, remaining true to its identity while innovating. With the introduction of men's models , the brand broadens its horizons while maintaining its essence: offering timeless, refined and exceptional quality clothing, for all those who wish to dress with elegance and comfort.