Once upon a time, pianori…
PIANORI was born 27 years ago from the desire of Florence and Véronique Mergeay to create a women's ready-to-wear brand. Their goal was to create collections of classic and modern pieces so that, year after year, their customers could wear their clothes again without feeling out of fashion.
The name “PIANORI” comes from the name of their mother, of Italian origin.
After 8 years of boutique sales, Florence decided to take over the brand alone and devote herself exclusively to private sales through her showroom. Self-taught, she has always worked in ready-to-wear, both in sales and in style.
"I create what I want to wear according to trends and seasons. I love advising people on what I think suits them best and their enthusiasm contributes to my development."
Since then, her showroom has been a success. In 2018, Florence set herself a new challenge: creating an E-shop for PIANORI! This new objective aims to offer new exclusive models online to make them "trendy".
The PIANORI image is to use mainly noble raw materials, including its 100% cashmere and natural silk. The t-shirts, blouses, pants and dresses are made in France while the jeans and jackets are made in Tunisia. The 100% leather bags come from Moroccan craftsmanship.
PIANORI offers exclusive and exceptional products for women of all generations, all over Belgium. The style of the collection, the quality of the items and Florence's attentiveness have helped build customer loyalty. In addition, word of mouth, a symbol of trust, has in recent years enabled the brand to develop nicely.
A strategy that is summarized in 7 points:
1. CRAFTMANSHIP
Florence wants to keep control of her identity, her showroom and her website. She manages, alone, all the internal part of PIANORI.
2. EXCLUSIVITY
Pianori's 3 key words are: fair price, comfort and trend . Beautiful materials, combined with these elements, have a price and PIANORI has found the balance between reasonable price and high-end quality products with an exclusive style renewed each season.
3. EXPERIENCE
With several decades of experience in her business, Florence still has the gift of anticipating trends and proposing a compromise between fashion and classicism. The reward is a very loyal clientele!
4. FOCUS E-SHOP
The stated goal is that, when selling online, the customer can instinctively find her favorite pieces in a few clicks and never be disappointed. It is for this purpose that the site will display, among other things, sales of colors exclusively available on the E-shop. The initial sales principle of PIANORI being a succession of private and traveling sales, access to the E-shop therefore allows, at any time, to place an order, with secure payment to boot!
5. PRIORITY
PIANORI's priority is relentless creativity at the service of the expectations and demands of its most loyal fans, and the smiles they see when they leave the showroom or in front of their screens is the ultimate guarantee and reward!
6. SIZE
The right size of a garment is always a preponderant element. This is why PIANORI also offers oversized clothing that adapts to all body types.
In addition, a size guide is available on the site as well as that of the model worn by the model.
7. IDENTITY
PIANORI, which started as a family business, has left its mark with a small identity symbol. This is represented by a small black knot that appears at the bottom left of all its items and allows you to instantly recognize a PIANORI piece.
These factors have allowed PIANORI to develop in a market where competition is dense.
